Denim Day

In Italy in the 1990s, a controversial rape case was being fought in the courts. A rape conviction was overturned because the appeal court judges ruled that since jeans cannot be removed easily, the victim must have aided in their removal therefore implying consent.

Following that decision, a group of female lawmakers started a jeans strike, wearing denim in the Italian parliament in protest of the ruling. That started an international movement fighting victim blaming in sexual assault cases.

Denim Day website photoDenim Day 2016 is happening on April 27! Register yourself, your business, or your office today.

Denim Day Online Registration

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To find out more about the history of Denim Day and the campaign in the United States, please visit